If you’re looking for a new job, having a good-looking LinkedIn profile is often crucial.
While it may seem like a chore to refine yet another social media presence, it really does matter. Unless you’re a bigshot influencer or are banking on your online popularity, your LinkedIn profile is your most important.
If you want to get hired, you really should prioritize making your LinkedIn profile stand out. Here’s how.
1. Review and Revise
Proof everything. Your LinkedIn profile should essentially be treated the same as your résumé. It should be free of mistakes like typos and grammatical errors. Make sure it’s also up to date and that everything lines up with your actual résumé.
2. Write a Creative Headline
Newsflash: your profile’s headline does not need to be your current or most recent job title. “Unemployed” or “Freelancer” are incredibly vague headlines that aren’t going to help you one bit.
Instead, you can use this space to really sell yourself, to focus on your skills. In fact, you can even use it to highlight the sort of work you’re seeking.
For example, a good headline might read: “Experienced Voiceover Actor seeking opportunities in animation.” Another could say: “Blogger / Motivational Speaker / Instagram Influencer.”
Make sure your headline really defines who you are and the type of work you seek.
3. Make It Pop
Visual elements help separate your LinkedIn profile from the rest of the pack. Simply adding a photograph of yourself significantly increases the likelihood of your profile being viewed.
Profiles that lack photos tend to look unfinished, which could lead to you being skipped over by a potential recruiter.
Of course, your photo should look polished and professional – that means no mirror selfies or snapchat filters.
Additionally, try adding other visual elements to your profile, like a background image. Even if it’s just a simple abstract image, it will help your profile stand out by differing from the default.
4. Organize Everything
The easier your profile is to read, the better. Try breaking everything down into bite-sized pieces. Perhaps you can dedicate one to work experience, one to awards, and another to volunteer work. Areas of interest, organizations to which you belong, and past projects are all great things to include. Just make sure you break things up into individual sections.
5. Get Endorsements and Recommendations
Hit up your former coworkers, friends, and acquaintances and see if they can post a recommendation for you. Of course, you should also give recommendations in return. It’s a win/win for everyone, since recommendations really help your profile shine.
6. Post Updates
Many people have LinkedIn accounts, much fewer use them actively. Don’t treat it like Facebook or anything, but try sharing updates with your network every week or two. Better yet, write an article.
Don’t have anything to share? You can still comment on others’ posts to stay active.
By utilizing these tips, your profile should certainly stand out from the rest of the pack. Hopefully it’ll even help you land that dream job.